About the Client
The client is a billion-dollar telecommunications enterprise headquartered in Tampa, Florida, with operations dating back to 1987. The organization supports a broad portfolio of Network Operators that depend on its services across complex telecommunications environments.
Operating at enterprise scale, the company generates and processes substantial volumes of operational, network performance, and service-quality data. Reliable reporting and analytics are critical not only for internal decision-making but also for providing Network Operator clients with accurate, timely, and actionable insights.
Background
The organization had historically relied on OBIEE and MicroStrategy 9 to support enterprise reporting and analytics.
While these platforms had served core reporting requirements, evolving business needs exposed limitations in flexibility, visualization, performance, data modeling, and governance.
Leadership identified an opportunity to modernize the reporting ecosystem by transitioning to MicroStrategy 11. The goal was to consolidate reporting capabilities, simplify the underlying data model, improve performance, and provide users with a more flexible and intuitive analytics experience.
However, the initiative extended far beyond a standard platform upgrade. Years of accumulated reports, business logic, metrics, attributes, and dependencies had to be carefully redesigned and migrated without compromising data accuracy or disrupting existing reporting workflows.
The Challenge
The migration introduced a combination of technical, analytical, and user-adoption challenges.
Complete Data Model Redesign
Moving from MicroStrategy 9 to MicroStrategy 11 required more than transferring existing assets.
The semantic layer and underlying data model needed to be re-engineered to support the new reporting architecture. Existing attributes, metrics, hierarchies, and business rules had to be reviewed and remapped, while redundant or outdated logic needed to be eliminated.
Rebuilding 400+ Legacy Reports
More than 400 existing reports had been developed across OBIEE and MicroStrategy 9 over several years.
Recreating these reports required careful validation of calculations, aggregation logic, filters, dependencies, and expected outputs to ensure users received consistent and reliable results after migration.
Maintaining Data Accuracy
With hundreds of reports and complex business logic involved, validation became one of the most critical components of the migration.
The team needed an efficient way to identify discrepancies, trace data mismatches, validate calculations, and resolve defects without allowing testing to become a bottleneck.
Driving Network Operator Adoption
The new reporting platform also needed to serve external Network Operator clients accustomed to existing reporting workflows.
Successful adoption required demonstrating tangible improvements in performance, customization, reliability, visualization, and analytical flexibility while minimizing disruption during the transition.
The Solution
The client partnered with Supply Medium to execute a structured, phased migration to MicroStrategy 11, combining data model redesign, report redevelopment, rigorous validation, and continuous stakeholder collaboration.
1. Attribute & Metric Mapping
Supply Medium began by analyzing the existing semantic layer and mapping legacy attributes, metrics, and hierarchies to the redesigned MicroStrategy 11 architecture.
Where necessary, new attribute and metric structures were created to align with updated business requirements, improve consistency, and eliminate redundant logic.
This established a cleaner and more maintainable foundation for the new reporting ecosystem.
2. Precision Report Redevelopment
Reports previously built in OBIEE and MicroStrategy 9 were systematically rebuilt in MicroStrategy 11.
Each report was reviewed against its original business requirements, calculations, dependencies, and upstream data flows.
Rather than simply replicating legacy assets, the migration provided an opportunity to optimize reporting structures while maintaining the accuracy and business logic users depended on.
3. Custom Dossiers & Dashboards
To demonstrate the capabilities of the modernized platform, Supply Medium developed customizable dossiers and dashboards tailored to Network Operator requirements.
These solutions enabled users to explore information through more flexible views, drill-down capabilities, interactive visualizations, and customized reporting experiences.
The new approach gave Network Operator clients greater control over how they consumed and analyzed their operational data.
4. Accelerated UAT & Validation
Supply Medium introduced an enhanced, drill-down-based User Acceptance Testing (UAT) framework to streamline validation across hundreds of migrated reports.
The framework helped teams quickly isolate discrepancies, identify metric inconsistencies, trace data mismatches, and determine where defects originated.
A structured QA and defect-tracking process further improved transparency and ensured issues were documented, prioritized, resolved, and validated before deployment.
This approach significantly reduced the effort required for testing and debugging while strengthening confidence in migrated reports.
5. Continuous Stakeholder Collaboration
Throughout the migration, Supply Medium maintained close collaboration with business and technical stakeholders.
Weekly checkpoints, iterative demonstrations, feedback cycles, and detailed documentation ensured that requirements remained aligned and issues could be addressed early.
This collaborative approach also helped Network Operator clients understand the benefits of the new platform and supported a smoother transition from legacy reporting environments.
The Outcome
The migration successfully modernized the client’s reporting ecosystem while preserving critical business logic and improving the overall analytics experience.
400+ Reports Migrated: More than 400 legacy reports were successfully rebuilt and migrated to MicroStrategy 11 with improved reliability and performance.
50+ New Reports Delivered: Over 50 new reports were developed to support evolving operational and business requirements.
25+ Custom Reports for Network Operators: More than 25 on-demand reports were delivered for Network Operator clients within defined budgets and timelines.
Improved Data Accuracy: Structured QA, UAT, and defect-tracking processes strengthened report accuracy and increased stakeholder confidence in the data.
Faster Testing & Troubleshooting: The drill-down-based validation framework enabled teams to identify discrepancies and resolve reporting issues more efficiently.
Improved User Experience: Modern dossiers, dashboards, drill-down capabilities, and customizable reporting gave users greater flexibility in accessing and analyzing information.
Stronger Client Adoption: Demonstrating practical improvements in performance, customization, and usability helped accelerate adoption among Network Operator clients.